The Dark Fantasy campaign hit the scene with the poetic voice of Shah Rukh Khan to encourage audiences to explore and share their personal fantasies on social media. The approach centered on a massive amplification strategy using SRK's star power through carousels and reels, which were seeded across over 600 pages including memes, poetry, and fan clubs to drive a viral trend. This collaboration yielded explosive results, crushing targets with over 77M reach, 99M+ video views, and a massive 2,184 days of total watch time.
