The LEGO campaign for the launch of India's first certified store at Ambience Mall, Gurugram, set out to ignite widespread nostalgia and joy by positioning the store as a premier hub for creativity and family bonding. The strategy employed a multi-layered social media push across various platforms, leveraging influential voices and prominent marketing outlets to share engaging "swipe-to-see" stories and personal experiences. This approach proved highly successful, generating over 8.8 million views and a reach of 7.9 million, with audience sentiments reflecting deep excitement and describing the launch as a "dream come true".
