The Ksheer Paneer campaign aimed to boost brand awareness and trials in Rajasthan by highlighting the product's freshness, softness, and high protein content. The strategy utilized 27 deliverables, including influencer reels and targeted carousels on local Instagram city pages, to showcase quality and recipe versatility. This approach successfully generated over 4.5 million views, 3.3 million reach, and 31K engagements, with audience sentiment overwhelmingly praising the paneer's creamy texture.
